1. An internet user should be able to find what he or she is looking for on the internet without regard to who has
the best SEO or is willing to pay the search engine the highest price
2. An internet user should be able to sort the search results he or she comes up with according to how they want
them sorted
3. It is not particularly expensive to link a database that allows internet users to do of these things to the internet
- we think twenty bucks ($20.00) is a fair price.
4. SEO remains a necessary evil, given the realities of the internet, but it is an evil
5. Advertising also remains a necessary evil, but it is less of an evil
6. We do not advertise because it increases Looking2's costs and thus the cost to businesses interested in listing
on Looking2
7. An idea this simple, and effective, should be able to fend for itself anyway
8. Annual, or monthly, fees are bogus - the cost lies in getting you listed, not in keeping you listed so you pay
once and only once.
READ OUR BLOG FOR MORE RANTINGS AND RAVINGS ABOUT SEARCH ENGINES, SEO,
SEM, ON-LINE PHONE DIRECTORIES AND ASSORTED OTHER EVILS, NECESSARY AND
NOT SO.